User Account sharing

A per-user payment model is one of the most commonly used digital subscription models, bot only for consumers but also in business-to-business software. However, many users share their account, avoiding subscription fees.

Identify the 1% of users illegally sharing their account
10% Revenue increase

User Account sharing

Anomaly Detection

The AnalyzeData anomaly detection software was used to identify suspicious user logins in real-time. User-friendly case reports were made easily accessible to the customer support department for manual evaluation.

On average, 3 in 1000 accounts turned out to have some degree of account sharing.